Most lost pet flyers are printed on small pices of white paper and are not visible from the road. We call our posters 5+5+55, meaning 5 words that can be read in 5 seconds by someone driving 55 miles per hour. They key is to use few descriptive words and very large lettering. We recommend large neon poster board available from office or craft stores. A photo of the pet is optional -- more important is a clear description.
Post these bright signs where they will be seen by the most people: at major intersections, near popular shopping centers, at main streets leading into and out of your neighborhood. A Missing Pet Consultant can help you make and distribute posters.
Obey local laws and sign ordinances. If you cannot post in public places, post in your front window and ask neighbors if they will do the same. Post in your (or a neighbor's) front yard using an A-frame or old campaign sign as a backing.
When the posters generate several sightings in the same area, there's a good chance your pet is there. You can focus your physical search on those streets as well as hand out flyers to residents there.
Flyers or cards can be given to local residents and staff at veterinary offices and other animal businesses. They can be posted on indoor bulletin boards at the vet hospital, animal shelter, library, or any other public place where posting is allowed. Use Petbond or another online tool to quickly design a flyer. Use a local print shop or Vistaprint to design a more sturdy card. As with the posters, keep it simple and not cluttered with too much text. Every Door Direct Mail is a service through the post office that delivers your post card to every address in a given area in one day. It's a great way to increase leads and costs less than first class postage.